ITV is planning to launch the first home shopping programme on terrestrial TV, sponsored by catalogue company Great Universal Stores. The programme is scheduled to run on Yorkshire TV in May. If it goes well, the plan is to roll it out nationally. The programme will be based on the standard chat show format. Products […]
Technology may be the conference organiser’s best friend, but it’s no substitute for ideas.
Many exhibitors simply go through the motions. But it doesn’t have to be that way, says Sarah McCartney.
Imperial Tobacco, owner of the UK’s second biggest-selling brand Lambert & Butler, is looking for an international sales and marketing director.
The Advertising Standards Authority is talking to advertising agencies after parting company with Court Burkitt & Company. As a non-paying client, the ASA invites agencies who have expressed an interest to put forward their ideas. Media space worth the equivalent of about 2m ratecard is donated each year and co-ordinated by the CIA Medianetwork Centre. […]
Three more people have left Carlsberg-Tetley as uncertainty over the Bass takeover, caused by the Election, drags on. The second wave of more junior departures follows the decision by three of the top five marketers, including the two responsible for the company’s flagship brands, to resign. Tetley’s marketing controller Mike Davies left earlier this year […]
The hunting, shooting and fishing brigade has taken such exception to a cinema advertisement from anti-gun lobbyists the Snowdrop Campaign it has flooded the Advertising Standards Authority with complaints – a total of 47 as the Diary went to press. Strangely, the ad through Delaney Fletcher Bozell has not even been screened yet, and it […]
Supermarket chains are transferring ownership of their own-label cigarette brands, annually valued at 720m, to tobacco manufacturers in an attempt to distance themselves from future legal action and negative publicity. Tesco is preparing to transfer ownership of its cigarette brand benington to the manufacturer RJ Reynolds, and industry sources predict others will follow. The British […]
Alan Mitchell correctly pointed out a trap on the road to accountable advertising (MW March 28). Our case for the advertising budget should be “as soundly argued and trusted as much” as the case for other budgets. Does this mean it has to be impossibly rigorous and so should not be tried? By no means. […]
Tango’s new TV ads have angered top Conservatives over their swipe at Conservative sleaze and a seeming reference to the death of MP Stephen Milligan. The new Orange Tango ad contains hidden messages ridiculing each of the major political parties. Flavours of Tango are used to represent each party. Apple becomes the Conservatives – with […]
Pillsbury is supporting its Mexican food brand Old El Paso with a 3m advertising and PR campaign featuring a spoof electoral candidate, Tortilla Ted. Like the now infamous Tory chicken, Ted will join the electoral bandwagon, following candidates around the country. Ted will feature in the TV and radio campaign by Leo Burnett which breaks […]
Disneyland Paris: Trip was a Christmas thank-you present for 1000 Saga staff
Procter & Gamble is rolling out its Bounty kitchen towel brand across Europe, after a six-month test in Austria. Rival UK kitchen towel manufacturers fear that it will soon be launched in the UK.
Supermarkets are selling more and more records, and may now have the clout to force the record companies to lower their prices.
Lever Brothers is making a bizarre 3m leap into the technological age by developing and promoting a pan-European Website and CD-Rom for its top washing detergent brand, Persil. The company says the CD-Rom will be given away on a freefone number and could appear on packs. It includes a children’s game and “a history of […]