Month: April 1997

Bass hands top Gala Clubs bingo role to brewing chief

Marketing Week

Bass has appointed Brian Ross, development director at Bass International Brewers, as managing director of its Gala Clubs bingo chain. Ross replaces Ian Payne, who left last month to join casino operator Stakis as managing director. Apart from taking responsibility for the chain’s development, Ross will handle all its marketing, as Gala disbanded its marketing […]

Duracell hands 19m brief to The Network

Marketing Week

Duracell has consolidated its multi-million pound media activity throughout Western Europe into The Network. The decision is part of Duracell’s move towards centralised marketing, seen in the recent appointment of a supreme marketing role for Europe within the UK head office (MW April 17). The account, worth $30m (19m) across Europe and about 4m in […]

New ad sites are signs of the time

Marketing Week

The Diary is shocked to hear that Somerfield, the supermarket group that once changed the name of its Gingerbread Men to “Gingerbread Persons” in a fit of political correctness, is to start advertising on street signs. The supermarket chain is teaming up with Mediasign Marketing in a trial in the North-east town of Redcar. If […]

Camelot International hires boss

Marketing Week

Camelot International Services, the company set up by the National Lottery operator last August to promote Camelot’s services worldwide (MW November 1 1996), has recruited its first chief. Mike Allen, a regional sales boss for Camelot, has been appointed head of corporate development. He will head a team, initially comprising three staff, to look for […]

Top exit halts Racing Green agency review

Marketing Week

Racing Green marketing director Richard Lipton has left the clothing manufacturer in the middle of an agency review. Lipton had been seeing agencies in the past few weeks about Racing Green’s 1m advertising account. The company does not have an agency. His exit leaves the pitch in limbo, with Racing Green unable to say when […]

Extra minutage requires a cautious approach

Marketing Week

Before jumping aboard the extra minutage bandwagon, we should take time to consider all the pros and cons and test the theoretical benefits properly before setting changes in stone. By Simon Mathews. Simon Mathews is managing director of Optim

Optimedia to study general election effects

Marketing Week

Optimedia is tracking the effects of the general election on consumers’ media consumption and looking at how attitudes change, pre- and post-election. Particular emphasis will be put on spending trends affecting holidays, moving house and buying white or brown goods. The company is using InTouch, a qualitative panel based on psychographic groups derived from the […]

Ailing Liberty ousts three in latest rejig

Marketing Week

The ailing Liberty Group, owner of radio station Liberty 963 and Punch magazine, has undergone another restructure in an attempt to keep its head above the water. Liberty 963 has dumped its sales and marketing director Sophie Hind, sponsorship and promotion manager David Goodall, and its national sales manager Dina Subhani. None of the three […]

Digital TV competition is better for everyone

Marketing Week

Reports that BSkyB may not be able to launch a digital satellite service this year may conceal a deeper truth. Phil Georgiadis examines a cynical interpretation of events and looks at the possibility of a hidden agenda for BSkyB. Phil Georgiad

Some healthy changes at PPP

Marketing Week

Your report “Top Scottish Courage marketer goes to PPP” (MW April 10) was wide of the mark in at least one respect. Andy Brown continues in his role as director of marketing for PPP healthcare – the healthcare group’s 600m medical insurance business. Simon Rhodes joins as group marketing director next month to enhance marketing […]