Bensons Crisps, one of the leading crisp producers in the country, is looking for a marketing director, following the departure of John Mudd, who has quit to set up his own company. In a tough market, dominated by PepsiCo-owned Walkers, Bensons is trying to carve a niche for itself by specialising in licensed products. The […]
As global giants encroach on the UK’s telemarketing industry, Michele Witthaus investigates the options for smaller domestic operations.
TBWA/Simons Palmer has parted company with its high-profile Wonderbra account three months after its former creative director Trevor Beattie, the man who claims credit for the campaign, left the agency for GGT. Wonderbra is the eighth client to leave the agency since its was formed after the merger of TBWA and Simon’s Palmer Clemmow Johnson […]
CIA has had to pay an additional 1.2m to television sales houses this year as an upfront payment, according to a prospectus it sent out to shareholders. Last year CIA paid 1.9m to sales houses, such as Laser and TSMS, in compensation for over-trading last year. It announced a drop in profits for 1996 of […]
Nike is setting up a fully integrated talent agency to service its sports stars, which will challenge the monopoly of sports agencies. The new division will handle the business affairs of its clients and could ultimately negotiate sports contracts with clubs on their behalf. Nike has endorsement deals with a whole range of stars like […]
A successful exhibition stand must balance the need to innovate with the extra costs this involves.
Although Camelot has enjoyed astonishing success in launching and running the National Lottery, the handling of its own brand image has been rather less blessed. Take the draft document of its preliminary financial results, which fell into our hands a week before the expected date of publication, June 3. Little could be done, if we […]
TBWA’s takeover of Simons Palmer has been hit by a rash of top account reviews and a staff exodus.
Guinness’s marketing flop Enigma is being delisted by Sainsbury’s and faces an uncertain future at Tesco amid speculation that the whole “widget lager” category has failed. Safeway has already axed the premium canned lager (MW March 28), and it is also being ditched by independent grocery chain Londis. A Tesco source says: “We have reduced […]
As a trainer who has been using Neuro Linguistic Programming (NLP) over the past 12 years, I believe Iain Murray’s article “Bass lands on planet of the apes” (MW May 8) is unfair. NLP is not limited to “establishing a rapport by aping personality and conversational style”. It is a tremendously powerful method to improve […]
Evening Standard sales director Peter Gould has been sacked and replaced by the paper’s display advertising director Sue Minnikin. Rumours that Gould – who has held the position for over ten years – was to be asked to leave have circulated since late last year when a headhunter was given a brief for his job. […]
The search for alternative income is behind the Interpublic Group’s purchase of two sports marketing agencies. But if it can challenge Mark McCormack’s IMG, IPG boss Phil Geier will be very happy.
M&C Saatchi is planning to set up its own media operation in the autumn with ex-Zenith chief executive Christine Walker. It expects to have an estimated 60m worth of billings from existing clients on its first day. According to an M&C Saatchi source the new operation intends to bring M&C clients such as Mirror Group, […]
Canon’s 10m advertising account has been split between CDP and WCRS, despite expectations of a consolidation into a single agency. The two agencies pitched against Grey, which had handled the 2m camera account for four years prior to repitching, and TBWA Simons Palmer. Grey will continue to work on the below-the-line account and it has […]
In opposition, Labour was always very quick to criticise the Government for using advertising as party propaganda. But, with its huge legislative programme to promote and a likely increase in spend, New Labour could soon be facing similar char