As global giants encroach on the UK’s telemarketing industry, Michele Witthaus investigates the options for smaller domestic operations.
TBWA/Simons Palmer has parted company with its high-profile Wonderbra account three months after its former creative director Trevor Beattie, the man who claims credit for the campaign, left the agency for GGT. Wonderbra is the eighth client to leave the agency since its was formed after the merger of TBWA and Simon’s Palmer Clemmow Johnson […]
CIA has had to pay an additional 1.2m to television sales houses this year as an upfront payment, according to a prospectus it sent out to shareholders. Last year CIA paid 1.9m to sales houses, such as Laser and TSMS, in compensation for over-trading last year. It announced a drop in profits for 1996 of […]
A successful exhibition stand must balance the need to innovate with the extra costs this involves.
Hong Kong is the destination for Audi’s latest television advertising campaign, which is breaking this week to coincide with the return of Hong Kong to Chinese control. The theme of the commercial, devised by agency Bartle Bogle Hegarty, is the meeting of consumerism with Communism, positioning the Audi A6 as an object of Western desire. […]
Although Camelot has enjoyed astonishing success in launching and running the National Lottery, the handling of its own brand image has been rather less blessed. Take the draft document of its preliminary financial results, which fell into our hands a week before the expected date of publication, June 3. Little could be done, if we […]
Guinness’s marketing flop Enigma is being delisted by Sainsbury’s and faces an uncertain future at Tesco amid speculation that the whole “widget lager” category has failed. Safeway has already axed the premium canned lager (MW March 28), and it is also being ditched by independent grocery chain Londis. A Tesco source says: “We have reduced […]
In her article “Is future little or large for media?” (MW May 8), Liz Stuart says: “Media agencies and their clients are unclear over whether large or small agencies are the way forward.
Bensons Crisps, one of the leading crisp producers in the country, is looking for a marketing director, following the departure of John Mudd, who has quit to set up his own company. In a tough market, dominated by PepsiCo-owned Walkers, Bensons is trying to carve a niche for itself by specialising in licensed products. The […]
Premier Beverages, which owns the Typhoo Tea brand, has appointed Procter & Gamble general manager for paper products Gabi Baron as head of marketing.
Koreans are ignoring the current import clampdown in their quest for high-ticket items, such as cars and electrical goods. The market is there for Western marketers to exploit, says David Kilburn
Sky Sports channels have replaced the BBC as the nation’s favourite sports channel, according to research from the CIA MediaLab’s latest Sensor survey. The CIA MediaLab’s survey asked a representative sample of 500 adults which TV channel provides the best sports coverage. The satellite channel came top of the survey with 32 per cent share, […]