Adobe, the California-based software company probably best-known for its PhotoShop picture enhancement programme, is talking to UK agencies about its multimillion pound global account.
The global account is worth at least $14m (8.75m) and could be considerably more. The company’s US agency FCB Technology has resigned the $8m (5m) US account in the wake of the global review, though it is not known if its parent agency Foote Cone & Belding is involved in pitching for global business – which essentially means the US and some parts of Europe.
Adobe is the third biggest computer software company in the US. It specialises in programmes which help graphic artists to design publications and create illustrations. It is the single largest vendor of Apple Macintosh software in the US, though Adobe has recently released products for both the Mac and Micro-soft’s Windows, suggesting a change in strategy towards the personal computer market.
The global personal computer market expanded by 17 per cent last year to about 70 million units, according to US computer market research company IDC.
It is understood that Adobe’s move towards the consumer end of the market prompted its search for an agency to handle the worldwide business.