Adshel readies itself to fight off Scottish bus challenge

Adshel is preparing to defend its hold on the Strathclyde bus shelter contracts, including the prestigious Glasgow city centre account, against bids from rival JC Decaux.

Bus shelter advertising for 12 unitary authorities, including Glasgow, are expected to go out to pitch from this summer. The pitch coincides with a review of the way the advertising is managed by the Passenger Transport Authority and its executive.

According to industry estimates, tenders for the Glasgow contract could involve investment of more than 2m in bus shelters and street furniture. Bidders will be expected to offer services such as maintenance and cleaning. Contracts for free-standing units could be tendered separately.

With about 400 local authorities in the UK, contracts come up for renewal quite regularly but Glasgow, with a population of 750,000, is one of the biggest this year. Contracts usually last between ten and 20 years.

JC Decaux has about 6,000 panels but no accounts in Scotland. Brand leader Adshel – part of the More Group – has 30,000 panels.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here