Bond switches to the slow lane

Letter of the month prize. Every month the editor will award this de luxe fountain pen to the writer of the best letter. The chrome and 22ct gold pen, made by AT Cross, is worth 85. The editor’s judgment will be final. Remember to bookmark our

“Pay attention Bond,” intones Q. “Take a look at this cufflink that turns into a cruise missile.” “Take me James, I’m yours,” pants Pussy Galore. “Sorry, no time,” apologises our ex-hero (MW April 24). “I’m on the phone to my BMW dealer choosing arm rests and ergonomic baby seats.”

I knew that post-Cubby Broccoli, Bond was being “modernised” but what glamour is there in trading the Aston Martin and the two-seater drophead for a “sensible” saloon?

Presumably the “babe” scenes will now be exchanged for Bond wrestling with his tax return, car chases replaced by nappy changing (sponsored by Pampers) and the villainous Blofeld’s violent destruction deleted in favour of a particularly heated discussion between Bond and his hairdresser about his bald patch.

I had no idea the late Nineties were going to be this sad.

Richard McCann

Michael Rines Communications


Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here