Briefs

M&C Saatchi unveils the first work for the Shell Smart card trial in Scotland today (Wednesday).

Bartle Bogle Hegarty has devised the first Audi Cabriolet poster campaign not to feature a car. The ads break this week.

Ford has consolidated $1.1bn (650m) of media buying into a new J Walter Thompson US subsidiary called Ford Motor Media.

Lowe Howard-Spink and Cogent will pitch this week for the General Motors-owned Network Q 3.5m business.

Little Leighton Sobczyk has merged with below-the-line agency Jaffe and appointed Paddy Keating as creative director. The new agency, with claimed billings of 22m, will be called LLS Jaffe Keating.

Procter & Gamble is launching a new execution for Fairy featuring a young boy who cannot finish his space rocket until his mum has finished the bottle (right). The TV commercial emphasises that Fairy lasts longer than other washing-up liquids.

Bally, the shoe and fashion chain, has appointed Minale Tattersfield to design the branding, corporate identity, packaging and retail design for a new ‘outdoor’ division. Following an international search, Minale Tattersfield won the account because of its previous fashion work.

The Christian Children’s Fund has launched a direct response television campaign through the Paul Barker Consultancy. The new minute-long commercial aims to generate direct applications to sponsor children through a freephone number and follows the success of a major press campaign over the past six months.

The Cancer Research Campaign has appointed communications agency WCT Live as its consultant for the 75th anniversary fundraising and awareness campaign. WCT Live, working alongside the advertising and direct marketing consultant Target Direct, will concentrate on attracting youth support.

NBC Europe has appointed McCann-Erickson London and Universal McCann-Erickson Worldwide to handle creative work and media buying for its two pan-European networks – NBC Europe and CNBC Europe. McCann takes over the account, previously handled by Carat International, on May 1.

IDV is about to unveil a 500,000 press campaign for Baileys liqueur through Court Burkitt. The ads will appear in male and female style titles aimed at 25- to 34-year-olds and will follow the theme ‘Baileys? Whatever next’.

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