DIGESTS

Eurosport, the satellite sports station, says it has ‘parted company’ with the managing director of its UK advertising sales operation Tom Toumazis, who has resigned. Angelo Codignoni, Eurosport’s chief executive, will take control of the station’s London sales and marketing operation.

BSkyB is understood to be searching for a client services director.

Cinema attendances for March reached a record level of 2.69 million a week, the highest admission figure for 22 years and a 7.3 per cent increase on the same month last year. Star Wars, Jerry Maguire and Mars Attacks were the biggest crowd pullers…

….The Cinema Advertising Association claims that research conducted on its behalf by Opinion Research Business shows cinema ads have a recall 12 times greater than TV commercials.

TDI and MTV Europe have launched a blanket advertising blitz on The Angel underground station for the London Music Week exhibition at Islington’s Business Design Centre, sponsored by MTV. The artwork shows the logo for MTV Hot (right), a weekly show featuring music news and gossip.

Channel 5’s attempt to attract a younger audience is failing according to research from the CIA MediaLab Sensor survey. Over a third of 15- to 24-year-olds say that the new channel is worse than they expected and that it is worse than other channels…

…C5 is planning a large through-the-line advertising campaign with BSkyB in the summer to promote its availability on the Astra satellite. It is also planning a second round retuning campaign to coincide with its coverage of the England v Poland World Cup qualifying match.

Yours magazine will launch its first television advertisement this week. The title aimed at a ‘mature’ market will air the commercial, featuring Roy Hudd, in the Midlands. There are plans to target Yorkshire, and the North-east and North-west regions in the summer. The campaign is through Advertising Principles.

USM has restructured its management team. Mark Cashmore, previously retail sales director, has been appointed sales director. His place will be filled by former client services director Richard Heath. Marketing services has been incorporated into client services, and Simon Westgarth, former marketing services director, will be responsible for this area.

The Sun features writer Dawn Neesom has been appointed women’s editor of the Daily Star.

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