Film distributor CIC has appointed DMB&B as its lead agency in a 6m marketing campaign which will support hit video releases such as Twister and Mission Impossible.
After a six-month search, CIC marketing director Martin Ogden has drawn together new staff and existing agency personnel on the CIC roster to work on an integrated marketing campaign.
Newly appointed DMB&B will handle advertising along with sister agency IMP for below-the-line activity. They replace Focus Advertising, a subsidiary of Publicis, which has held the creative account since 1995.
Optimedia will continue to hold the media planning and buying business, while Countrywide Porter Novelli will handle consumer and trade PR.
Ogden says: “This brings to-gether the best specialists under a virtual agency umbrella, and drives one integrated marketing solution from overall brief and budget.”
The new integrated approach will be in place before the retail release of Twister (September 15) and Mission Impossible (October 6).