Goldfish bowls over its rivals

I refer to Ian Metcalfe of SPS Advertising’s letter (MW April 10). I hope Mr Metcalfe is not engaged in market research for a career. If so, he has problems! He would do well to listen to Disraeli’s words: “There are lies, damn lies and statistics.”

Since its launch in September 1996, Goldfish has recruited over 350,000 cardholders. That is more than one in five of every new card issued since that date. There were over 125 launches last year. We are delighted with the card’s performance and are confident that the brand can be stretched into many other interesting areas.

As the senior client, I think it is a pity that so many people are boring and dare not take the calculated risk. Still, that’s their loss and my gain.

Michael Parsons

Managing director

Goldbrand

Windsor

Berkshire

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here