Hasbro Interactive hunts Euro marketing director

Hasbro Interactive is hunting for a European sales and marketing director as it reshapes its marketing department.

The decision to create this new role coincides with UK marketing director Nadja Singh’s exit. She left two weeks ago to join the overseas resources division of Marie Stopes International, the charity concerned with birth control and health issues.

It is unclear whether Singh’s direct replacement will be marketing director or marketing manager. She worked at Hasbro International for 18 months, having spent nine years in the computer games industry.

The new European marketing chief will report to managing director Barry Jafrato, formerly Sega’s European marketing and product director.

He was unavailable for comment as Marketing Week went to press.

Responsibilities will include all aspects of sales and marketing, including advertising and promotions, new product development and the management of sales and marketing teams across Europe.

Hasbro Interactive was set up in 1996 to develop and market PC versions of the company’s games, such as Monopoly, Risk and Battleships. This year it is expected to launch original PC games. Its worldwide sales target this year is $100m (62.5m).

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here