Powell quits Barclaycard to join Thomson Holidays

Barclaycard commercial director Shaun Powell is leaving the company to join Thomson Holidays as marketing director.

He fills the role vacated by Richard Bowden-Doyle who was promoted to deputy managing director last autumn. Bowden-Doyle retained control of marketing until last week, when he was made managing director (MW April 24). In his new role, Powell will also be in charge of sales for the travel company.

Powell becomes marketing director of the Thomson division that is concerned with short- and long-haul beach holidays – by far the bulk of the company’s holiday business. Thomson’s other division handles specialised holidays. This division is headed by commercial director Steve Garley.

Powell will be responsible for continuing Thomson’s “Tells it like it is” campaign, launched last year. This is intended to position the company as unique in the market by “telling the truth” about its own holiday destinations through the results of customer surveys which appear in the company’s brochures. The strategy is backed by an ad campaign through BMP DDB.

Powell has been with Barclaycard for four years. Before that he was marketing controller at Homepride, which he joined from Sterling Health.

Profile, page 36

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here