Commercial radio regains listeners

Commercial radio has regained its lead in audience share over the BBC according to the latest set of Rajar research, after Britain’s most popular station BBC Radio 1 suffered a ratings setback.

The recovery in the three months to March 30 was largely driven by increased audiences for local commercial services, which saw their combined share of listening rise to 39.7 per cent, from 38.2 per cent in the previous quarter.

Among national commercial services, Atlantic 252’s share of national listening slipped to 2.4 per cent from 2.7 per cent. Talk Radio fell from 1.9 per cent to 1.5 per cent.

Classic FM managed to expand its audience marginally from 3.2 per cent to a 3.3 per cent share. In the key London market, Capital’s FM and Gold services registered good gains in commercial hours.

Kiss FM also improved, as did Heart FM, which broke the 1-million-listeners-a-week barrier on the back of heavy advertising promotion. However, Jazz FM and News Direct suffered audience falls, while the revamp of Liberty Radio by Liberty Broadcasting managing director Mike Hollingsworth has failed to improve its fortunes. It won a 0.1 per cent share of the London radio market – the same as the previous quarter.

Overall, the BBC achieved a 48.4 per cent share of all listening during the quarter, compared with 39.7 per cent achieved by local commercial stations, and 9.8 per cent by national stations.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here