Consumers’ Association hires chief

The Consumers’ Association, publisher of Which? magazine, has appointed David Sneesby, business development director at research company Taylor Nelson AGB, as its marketing director.

Sneesby will take charge of CA’s 12.5m marketing budget in the early summer and will be responsible for hiring advertising and marketing agencies. He replaces Lesley Godwin, who left before Christmas with no job lined up.

The post is not a board position and Sneesby will report to commercial director Dave Roberts, who says: “We wanted someone to head the positioning and marketing of our interactive products.” These include the Which? Online Web service, and helplines for CA members. Roberts says new product development will play an important part in Sneesby’s role.

A direct response television ad campaign is being planned through direct marketing agency GGT Direct, though it is not known whether it will run on cable or terrestrial television.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here