DIGESTS

Steinlager, the New Zealand premium lager distributed by cider maker HP Bulmer, is to sponsor the rugby programme World Wide Rugby on Sky TV Sports. Steinlager, the shirt sponsor for the All Blacks, is likely to benefit from promotional activity during the All Blacks UK tour in October and November.

Future Publishing is launching a clubbing and lifestyle magazine this autumn in association with the Ministry of Sound. It is thought that the title, which will have editorial staff based in London and Bath, will compete with established titles such as DJ, MixMag, The Face and iD.

Findings from Optimedia’s quantitative research programme, InTouch, reveal that the general election did not cause people to postpone or bring forward major expenditure plans as some pundits were predicting. Almost all those quizzed were planning a holiday abroad and nearly half were planning to move house. Optimedia managing partner, Philip Talbot, says the research also showed that all the panel felt relatively affluent but did not think this prosperity was due to the Conservative Government and did not expect their circumstances to change much under Labour.

Suzuki, motorcycle and scooter manufacturer, and sports goods company Fila have signed a new agreement with MTV Europe to become on-air sponsors of MTV’s series of ‘Top 100 Countdown weekends’. The two companies will support the sponsorship with tactical ads.

Bristol Myers is using posters for the first time to advertise its Herbal Range of haircare products. It is using Maiden Roadside’s Apollo network, with creative work through Tequila, and planning and buying by Zenith and outdoor specialist Meridian.

Attic Futura’s television ads for new womens’ magazine B roll out nationally on all four networks this week for an intensive five-day campaign. The 1m push, through the McWilliams Partnership, will run between shows like Friends, ER and Cheers to target a 19 to 25-year-old audience. The McWilliams Partnership, which won the contract after pitching against Leagas Delaney, will work alongside the Hoatson Carr Partnership on the account.

Barclays Bank has launched a 30-page customer magazine called “etc”, which has been mailed to 300,000 Barclays Additions account holders this week. The title has been produced by contract publisher The Publishing Team.

US Robotics, the leading computer modem manufacturer, begins its first UK advertising campaign on Sunday, during ITV’s coverage of the Monaco Grand Prix. The campaign has been planned through CDP.

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