DIGESTS

Banks Hoggins O’Shea has continued its run of new business wins by landing the 2m full-service advertising account for the launch of a US children’s clothing retailer. Gymboree is due to open its first UK outlets later this year, with stores expected in the main shopping areas around London, including Bromley and Richmond. Fifteen to 20 prime sites are expected to open in the next two years.

Lloyds TSB Bank is holding a pitch for a rebranding campaign which will launch in July 1998. Roster agencies Lowe Howard-Spink, DMB&B and Saatchi & Saatchi are understood to be competing for the multimillion pound account.

Brown-Forman, which owns the Southern Comfort brand, has shortlisted DMB&B, J Walter Thompson and Bates Dorland for its pan-European creative and media advertising review of the bourbon whisky.

Elly McDonald, business development director for advertising agency Maher Bird Associates, has resigned without a job to go to.

GGT is preparing to unveil Europe’s biggest poster site for French Connection. The 262-sheet poster is made up of a series of Mills & Allen 48-sheet sites at Vauxhall Cross, south London, linked together with scaffolding. It features the company’s new brand FCUK Fashion and a male model separated by a huge expanse of white space.

Channel 5 launches its latest ad (right) through creative hot shop Mother this week, to promote its coverage of the Eng-land v Poland foot-ball international at the end of May.

Optimedia has been appointed to handle the UK launch of Citibank’s Citigold account, a global priority banking service for premium customers.

Royal Sun Alliance has shortlisted McCann-Erickson, J Walter Thompson, Arc Advertising and Leagas Shafron for its 20m advertising account.

Cordiant has appointed Kevin Roberts as chief executive officer of Saatchi & Saatchi Advertising Worldwide. He replaces Ed Wax on the soon-to-be demerged Cordiant board, although Wax will continue as agency chairman.

The Outdoor Advertising Association, the poster contractor trade body, is relaunching itself as three of the biggest regional contractors prepare to join it. Vision, Trainer and Town & City will pay to join the OAA along with the existing five members – Maiden Outdoor, Mills & Allen, TDI, the More Group and JC Decaux. Postermobile is considering the proposal.

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