Guardian and Cellnet unite for promotion

The Guardian is tying up with Cellnet to launch the newspaper’s biggest promotion to date. It is for the network’s GlobalRoam service, which enables UK travellers to use their phones in North America.

The six-week promotion, The Big Trip, will be launched by a supplement, running for two weeks and featuring editorial and advertorial.

Two double pages of editorial will feature a reportage by journalist Marcel Theroux, who has spent 15 days travelling around the US with a camera and a mobile phone.

The Big Trip supplement will appear on May 10 and 17. In the following four weeks, a Cellnet sponsored column will run in the Weekend Guardian magazine.

Guardian sponsorship manager Mary O’Hara says: “This is the way we are going with promotions – offering clients our full range of promotional tools – in this case a supplement, advertising promotion and in-paper sponsorship.”

On June 7, The Guardian will carry two extra supplements: an A5 Musical Festivals Guide, sponsored by Virgin Megastores and “Wayward Girls, and Wicked Women”, sponsored by publishing house Virago to mark the launch of a new series of books.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email

If you are looking for our Jobs site, please click here