Holsten Blair ad attracts complaints

A spoof endorsement of Holsten Pils lager by the Prime Minister Tony Blair and his wife Cherie in a press ad has prompted complaints to the Advertising Standards Authority.

Readers have objected to the ad, through GGT, because they say it uses images of the couple without permission and infringes their privacy.

The press ads appeared the day after Labour’s landslide victory and show Blair saying: “All change then, darling…” His wife replies: “Yes dear, smoother, cleaner and surprisingly easy to drink.” The ad ends with the line: “The All New Holsten Pils.”

Under the British Codes of Advertising and of Sales Promotion, advertisers who have not obtained permission from famous people should “ensure that they are not portrayed in an offensive or adverse way. Advertisements should not claim or imply an endorsement where none exists”.

An ASA spokesman says the Holsten Pils ad may not be formally investigated.”This is not malicious or offensive. It is obviously a spoof.”

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here