Brief

The famous Coca-Cola glass bottle is being launched in a unique 330ml format especially for the UK. An exhibition charting the bottle’s ‘contribution to contemporary culture’ and showing it with everyone from President Kennedy to Fidel Castro (pictured), opens at London’s Design Museum on Wednesday May 21 to highlight the launch. The special size has been adopted in response to market research, which also found that the classic bottle epitomised the consumer’s idea of Coke. A 4.5m marketing campaign including cinema advertising and youth press coverage will support the launch.

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Influencers, consultancies and the recruitment crisis: The key topics of conversation at Cannes Lions

cannes lions

Cannes Lions 2018: Marketers turned out in force to advertising’s biggest annual event. But away from the usual talk of purpose and creativity, some big issues such as the recruitment crisis, how advertising responds to the #MeToo movement and cleaning up the influencer marketing space were discussed.

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