Moretti, the Italian beer brand owned by Heineken, has signed as sponsor of Juventus football team for the coming season. The company also has supplier deals with three other clubs: Inter Milan, Udinese and Fiorentina.
Volvo is seeing presentations from its existing national agencies with a view to appointing a lead agency to handle the launch of a new model internationally.
Liptonice iced tea is the latest brand to sign up Eric Cantona to appear in its advertising. A new cam-paign feat-uring the player, pro-duced by J Walter Thompson, will air in France, Belgium and Holland.
Reemtsma, the German cigarette manufacturer, is to market a mint-flavoured version of its leading brand, West, in the summer months only. Sub-branded ‘Ice’, the product will be available between May and September.
BDDP is to merge its six business-to-business agencies in France into a single entity, called BDDP Corporate.
The Clios advertising festival is likely to be held in Berlin in the year 2000 – the first time the event will have taken place outside New York or San Francisco.
Symah Vision’s ‘virtual advertising’ system, Epsis, was employed at the recent Greek cup final. The centre circle appeared to viewers to be carrying ads for Tasty crisps and TV station ET 1.
Mvenpick, the catering company, has appointed Zurich’s Simko as its worldwide lead agency, after a pitch in which Wirz, Advico Y&R and Demner, Merlicek & Bergmann also competed.
Disney has linked with Banca Nazionale del Lavoro, the Italian bank, to produce a guide explaining the introduction of Europe’s single currency, the euro, to the Italian public.
BBDO is reported to be close to taking over GFMO, the German media independent. Combined billings of the two would place them third on the German market, behind HMS/Carat and MediaCom.
In Spain, Nestlé is linking with Coca-Cola to launch a new iced coffee drink, Nescafé Ice, nationwide. The product, which reportedly tested well regionally, will compete with Sienna, marketed by Schweppes.