BSkyB marketing chief tipped for top BIB role

BSkyB marketing director for digital television Chris Townsend is tipped to become the commercial and marketing director for British Interactive Broadcasting (BIB), the new interactive digital venture.

One of his first tasks will be to start an advertising review for an account worth between 10m and 15m. The campaign will cover press, posters, and probably TV. However, it is undecided whether the campaign will be product- or corporate-led.

BIB is a digital interactive service, which will provide everything from films, banking and shopping via a 200 set-top box on a standard TV.

The company consists of a consortium of BT, BSkyB, Midland Bank, and Matsushita Electric. It has pledged 265m for the technology over the next five years.

The consortium has placed orders for 1 million set-top boxes with four manufacturers: Amstrad, Grundig, Matsushita, and Pace.

Townsend will still be based at BSkyB’s London offices in Isleworth, but will start work at the new company as early as this week.

Media Analysis, page 16

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here