Condé Nast hands Publicis Traveller magazine account

Condé Nast has appointed Publicis to handle the account for its magazine Condé Nast Traveller, which is due to be launched in the UK this autumn.

Condé Nast has appointed Publicis to handle the account for its magazine Condé Nast Traveller, which is due to be launched in the UK this autumn.

Publicis won the account after pitching against Walsh Trott Chick Smith, M&C Saatchi – which is understood to have withdrawn without submitting a final proposal – and Foote Cone & Belding. The media buying for the account has been awarded to Optimedia.

Condé Nast has not disclosed how much it will spend on the account, though it could be as much as 1m.

The US version of the magazine is already a big seller, and Condé Nast is looking for initial sales of the magazine to hit 75,000 when it is launched in the UK.

The title is targeted at upmarket travellers. Deborah Gresty, former publishing director of Condé Nast’s House & Garden and now publisher of Condé Nast Traveller, says: “It will be aimed at the 5 million AB adults in Britain who travel overseas every year.”

The launch comes after the failure last year of BBC Magazines’ Holiday, which Condé Nast believes was caused by it being pitched at package tourists, rather than upmarket travellers.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here