Thomson Holidays is considering launching its Club Freestyle holidays, aimed at the 18 to 30 age group, as a separate brand, and has talked to various marketing agencies about the plan.

Eurotunnel has been severely criticised by the Channel Tunnel Safety Authority in its report on the fire in the tunnel in November last year. The authority says the incident exposed fundamental weaknesses in Eurotunnel’s management of safety.

Sainsbury’s is adopting a new look for its latest ad campaign ‘Sains-bury’s. Fresh Food, Fresh Ideas’. It is dropping the orange colour from all its in-store promotions and carrier bags, in favour of green. A spokeswoman says there are no plans to drop orange from the corporate logo. The 5m campaign, through Abbott Mead Vickers.BBDO, emphasises fresh food and product quality. A 50-second TV ad breaks today (Wednesday) and will be backed by a press and poster campaign.

Visa UK has appointed the vice-chairman of the Financial Industry Foundation Ken Bignall to be its UK managing director. He replaces Trevor Blackler, who is part-time executive chairman, and Fiona Wilkinson, who was general manager of Visa UK. She has moved to Visa EU as senior vice-president for acceptance.

NatWest Mortgage Services has appointed former Lloyds TSB head of marketing for mortgages Stephen Lowe as its new head of marketing. Lowe was promoted at Lloyds TSB last year, when he moved over from the general insurance arm (MW September 29 1996)…

…NatWest has appointed Pat Casey as its new head of marketing and sales for corporate banking services. He moves from his position as head of strategy planning and performance management for the bank’s corporate banking arm.

Guinness has confirmed it is to start selling a colder version of its draught stout, called ‘Guinness Coldflow’, in the UK. Guinness Coldflow is aimed at young men who have grown up preferring the ‘ice cold’ of lager. It has already been successfully tested in Dublin and is being extended throughout Ireland.

BT Business Communications is dropping its soap opera-based ‘work smarter’ advertising and replacing it with an estimated 30m campaign challenging people to think about working at home. A teaser TV and press campaign, created by Abbott Mead Vickers.BBDO, breaks this week. It features a young girl questioning why people sit in traffic jams or on delayed commuter trains.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here