DIGESTS

Thomson Holidays is considering launching its Club Freestyle holidays, aimed at the 18 to 30 age group, as a separate brand, and has talked to various marketing agencies about the plan.

Eurotunnel has been severely criticised by the Channel Tunnel Safety Authority in its report on the fire in the tunnel in November last year. The authority says the incident exposed fundamental weaknesses in Eurotunnel’s management of safety.

Sainsbury’s is adopting a new look for its latest ad campaign ‘Sains-bury’s. Fresh Food, Fresh Ideas’. It is dropping the orange colour from all its in-store promotions and carrier bags, in favour of green. A spokeswoman says there are no plans to drop orange from the corporate logo. The 5m campaign, through Abbott Mead Vickers.BBDO, emphasises fresh food and product quality. A 50-second TV ad breaks today (Wednesday) and will be backed by a press and poster campaign.

Visa UK has appointed the vice-chairman of the Financial Industry Foundation Ken Bignall to be its UK managing director. He replaces Trevor Blackler, who is part-time executive chairman, and Fiona Wilkinson, who was general manager of Visa UK. She has moved to Visa EU as senior vice-president for acceptance.

NatWest Mortgage Services has appointed former Lloyds TSB head of marketing for mortgages Stephen Lowe as its new head of marketing. Lowe was promoted at Lloyds TSB last year, when he moved over from the general insurance arm (MW September 29 1996)…

…NatWest has appointed Pat Casey as its new head of marketing and sales for corporate banking services. He moves from his position as head of strategy planning and performance management for the bank’s corporate banking arm.

Guinness has confirmed it is to start selling a colder version of its draught stout, called ‘Guinness Coldflow’, in the UK. Guinness Coldflow is aimed at young men who have grown up preferring the ‘ice cold’ of lager. It has already been successfully tested in Dublin and is being extended throughout Ireland.

BT Business Communications is dropping its soap opera-based ‘work smarter’ advertising and replacing it with an estimated 30m campaign challenging people to think about working at home. A teaser TV and press campaign, created by Abbott Mead Vickers.BBDO, breaks this week. It features a young girl questioning why people sit in traffic jams or on delayed commuter trains.

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