Mars hunts new agencies

Mars is understood to be looking outside its roster of agencies for a London agency to work on a new product development project for its confectionery division.

The company uses three agencies for its sugar and confectionery brands. They are: Grey, Abbott Mead Vickers.BBDO and DMB&B.

Mars recently restructured its European operations, with different brands being led from different countries (MW March 7). The Snickers brand is run from Germany, while France handles Mars bars and Twix.

It is thought that the approach to the London agencies has been made by marketers from the German division.

Recently, Mars has embarked on a programme of developing new brands, and has launched two low-calorie chocolate bars, Flyte and Mars Lite, and an extension to its Galaxy brand called Swirls.

It is also testing a boxed chocolate called Celebrations in the North of England. Mars is known to be looking for design agencies to work on new products, but the news that it is approaching advertising agencies has taken some roster agencies by surprise.

The company is thought to have axed plans to appoint a separate agency to handle its sugar brands such as Opal Fruits and Skittles.

No one at Mars was available for comment.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here