Mller, the German yogurt manufacturer, is looking at extending the brand into the savoury dip market.
It is understood that Mller is testing three flavour variants of a fromage frais-based dip – korma, cheese and chives, and spicy Mexican. The packs will also contain snack crackers.
Since its UK launch in 1986, Mller has stormed the yogurt market. Last year it had a 25 per cent share of the 522m sector by value and it became the fifth-largest grocery brand in the UK.
In February it launched Mller Candy Corner in lemon meringue pie, banoffee pie and Mississippi mud-pie flavours.
It also brought Joanna Lumley back to advertise the brand in a campaign from Team Saatchi, having dropped her two years ago in favour of supermodel Naomi Campbell.
Mller spends 6m on advertising (Nielsen-MEAL). Mller refused to comment as Marketing Week went to press.