No smoke story without any ire

The NOP research for your tobacco Spotlight feature “Smokers feel the squeeze” (MW May 1) revealed exclusive findings of facts and figures many of which have been currently available for years.

Two examples might suffice. It made known that “smoking in Britain is a minority habit”. This has been the case since the early Sixties. And we learned that fewer

ABs smoke than C2DEs. Again, this has been so since most of us can remember.

Finally, the report tells us that there is an opportunity for pub and restaurant operators to make their premises more welcoming for non-smokers. But this is exactly what the hospitality trade is positively addressing right now.

It is making clear that comfortable and acceptable accommodation between smokers and non-smokers is perfectly possible without turning the country’s 15 million smokers into social pariahs.

Clive Turner

Executive director

Tobacco Manufacturers’ Association

London SW1

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here