Samsung seals 28m Olympic deal

Samsung, the Korean electronics manufacturer, has paid over 28m to join some of the world’s biggest companies as one of the 11 official sponsors for the year 2000 Olympic Games in Sydney.

The electronics giant reportedly beat competition from US communications giant Motorola to take what will probably be the final sponsorship spot for the games. At the time of going to press Motorola would not say whether it was in negotiations to sponsor the games.

The package includes the summer games and the Winter Olympics in Nagano, Japan next year.

The other ten sponsors are: Coca-Cola, IBM, Kodak, Visa, Time Inc, Xerox, Matsushita, UPS, McDonald’s, and John Hancock Mutual Life.

The dedicated sponsorship programme has generated revenues of 750m since it was set up by the International Olympic Committee in 1985.

One Olympic adviser says this deal will be the last before next year’s games “because these deals take a long time to plan and negotiate”.

For this money Samsung will be able to link itself for the next two years to one of the greatest sporting events in the world. It will be able to call itself an official sponsor, and, most importantly, will be able to use the five Olympic rings in its advertising and marketing.

The deal was negotiated with Meridian, a sponsorship company part-owned by the IOC. Meridian was appointed a year ago after the IOC sacked International Sports & Leisure (ISL), reportedly for not looking after its sponsors interests well enough.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here