DIGESTS

CIA will announce a share placing through James Capel this week, estimated to be about one quarter of capitalisation. It is also understood to be announcing an acquisition. CIA chairman Chris Ingram (right) is believed to have held talks with Omnicom chairman Bruce Crawford about the possibility of the US agency network taking a stake in the media agency.

HFS, the US hotel and car rental company which owns Avis Rent A Car, is centralising its $100m (63m) media buying business. Incumbents Zenith Media, Grey Advertising and Western International Media are pitching for the US business.

Virgin Net is understood to be reviewing its 500,000 media account out of Optimedia.

Live TV has won its case against CableTel for breach of contract. CableTel was told it could only provide its starter package of services, First Choice, if it included Live TV.

MTV Networks Europe has appointed Christine Boar as head of programming and production in the UK and Eric Kearley to the same job in northern Europe.

Capital Sales & Marketing is launching Radio Direct to handle direct marketing on radio. The 12-week test is a partnership between Capital Group and Callback UK.

The National Magazine Company is running a promotion with BAA’s retail outlets. The campaign includes posters, point-of-sale displays and special magazine supplements.

Posterscope, the poster specialist buyer, has expanded its client services team, promoting Peter Whelan to account director and appointing Jim Hulme as account director.

EBN, the pan-European cable business station, is to host a Sex Weekend this weekend. Among the subjects the channel will examine are office relationships, sexual harassment and the business of sex.

Adshel, the bus shelter contractor, is running a campaign for I-D, the latest Impulse body spray, through Claydon Heeley. The campaign includes eight shelters that smell of the fragrance, and three sites in London, Birmingham and Glasgow featuring the various personal belongings of two celebrities.

Midland Independent Newspapers has bought Echo Press for 3.7m. Echo Press publishes the weekly Loughborough Echo and six associated titles, all of which are printed in Leicestershire. The deal also includes a commercial printing operation.

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