Interpublic to take on IMG after sports sponsorship acquisitions

Great Universal Stores has confirmed that it will go ahead with a home shopping show on Yorkshire TV, as exclusively revealed in Marketing Week (MW April 10).

GUS will fund six 30-minute programmes as advertising. They will be the first home shopping shows on terrestrial TV. The test will run for six weeks on Thursdays, and will be repeated on Fridays and Saturdays.

The packages are the only means by which the station and the catalogue company can get the shows past the industry watchdog, the Independent Television Commission (ITC).

The move takes advantage of last July’s relaxation in the ITC rules, approved by the then Minister of State Iain Sproat.

The ITC will not allow the programme to be shown until after midnight. Yorkshire TV will not be able to show further ads until 6am.The shows are scheduled in the next three weeks.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here