It’s tough staying in trim when you’re a marketing chief in today’s world. All that sitting behind a desk, eating executive lunches and boozing after work with the boss plays havoc with the waistline. And with summer coming, life gets worse. All those short-sleeved shirts and skimpy skirts and dresses come out of the wardrobe and there’s just no way of disguising that porky figure. But the Diary was pleased to see that one particular marketing manager at a famous electrical goods firm was taking some firm action. On the back of the said marketer’s business card were three bullet points: v Give up smoking v Lose weight v Get fit.