UK Living ad sparks Kate Moss legal threat

Supermodel Kate Moss is threatening to sue UK Living over its poster advertising campaign featuring the strapline “Wouldn’t it be great if Kate Moss were fat”.

The reference to Moss is followed by the strap “UK Living – TV with a mind of its own”.

The women’s cable channel has admitted that the celebrity, whose thinness has been the subject of debate since her modelling career began, refused to give permission for the use of her name in GGT’s 600,000 campaign.

A spokeswoman for UK Living insists the strap does not make fun of Moss’s weight but, in fact, celebrates independent women.

“We are saying we do not care whether Kate is thin or fat. She still has a mind {of her own}. She is her own woman,” says Thompson. She adds that UK Living’s strategy of talking “to” women and not “at” them is reflected in the ad.

The dispute is now in the hands of lawyers and it is not known whether Moss will claim compensation. Moss’s lawyer, Gerard Tyrell, of Harbottle & Lewis, says the model is “awaiting a suitable explanation” as to why her name was used.

Other straplines include “TV as raw as a freshly waxed bikini line” and “TV as entertaining as the thought of men giving birth”. The campaign ends next week and there are no plans to withdraw the Moss ad before then.

Latest from Marketing Week

Influencers, consultancies and the recruitment crisis: The key topics of conversation at Cannes Lions

cannes lions

Cannes Lions 2018: Marketers turned out in force to advertising’s biggest annual event. But away from the usual talk of purpose and creativity, some big issues such as the recruitment crisis, how advertising responds to the #MeToo movement and cleaning up the influencer marketing space were discussed.

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here