Digests

Canal+, the French TV station, has placed an order with Mediasat for over 1 million set-top boxes. The company claims to have received over 250,000 bookings from subscribers to its digital service.

Lidl continues to trouble German coffee marketers with its policy of deep discounting on leading brands. Last month Lidl delisted Jacobs to avoid implementing the manufacturer’s planned price rise. Since then, the company has turned its attention to Melitta.

The first hypermarket to carry Tesco branding has opened in France since the company’s 1994 deal with Catteau. The store, in the town of Villepinte, was previously named Hyper Cedico. Others will be converted in the future.

BBDO has appointed David Wheldon to head its Italian operation. Wheldon will divide his time between Milan and London, where he works as chairman of BBDO Europe.

Lego has confirmed Advance, Copenhagen, as its lead international agency by appointing it to handle advertising for its new Junior System. Others competing for the account included Saatchi & Saatchi.

Europe’s largest Factory Outlet Centre is expected to open soon at Zweibrcken in Germany. Aircity GmbH is planning the development, which is on the site of a military airfield now abandoned by US forces.

Insee and Eurostat, the statistical bodies of France and the European Union, have inaugurated a ‘data shop’ in Paris, allowing anybody to request and receive Eurostat figures quickly and at a reasonable cost.

Nestlé has extended umbrella branding to its Galak, Yes and Boule Magique brands of chocolate confectionery for children in France. In addition to product-specific ads, the company is considering a separate campaign to communicate the values of the Nestlé brand.

Saatchi & Saatchi is to add a further office to its Healthcare Connection network of pharmaceutical agencies. The new unit will open in Frankfurt in July.

Sara Lee has launched its Ambi-Pur air freshener brand in France. The product, which already occupies leading positions in countries such as Spain, Greece, the Netherlands and Italy, will be supported by TV advertising from June.

DDB Needham, BMZ/FCA, BBDO and Grey are among those pitching for the Bayer worldwide corporate account.

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