One must make sacrifices for art

The Diary was walking along London’s Regent Street this week when a particularly bizarre marketing ploy caught our attention.

Stylish menswear company Hugo Boss has put an arresting piece of abstract art in the window of its flagship store. Multimedia artist Laurie Anderson has projected images of her own face onto the shop dummies, combined with a soundtrack of chatting, screaming, squeaking and wailing. The frightening result has been dubbed “Zero the Counter”, and will be on display until June 15.

The Diary was suitably impressed by this spooky tableau, along with several dozen shoppers who stopped to watch the show. Shame that it put them off going inside and buying any clothes, of course. But then, as Emperor Nero once said: “Qualis artifex pereo” (one must make sacrifices for one’s art).

Latest from Marketing Week

Influencers, consultancies and the recruitment crisis: The key topics of conversation at Cannes Lions

cannes lions

Cannes Lions 2018: Marketers turned out in force to advertising’s biggest annual event. But away from the usual talk of purpose and creativity, some big issues such as the recruitment crisis, how advertising responds to the #MeToo movement and cleaning up the influencer marketing space were discussed.


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here