J Walter Thompson Europe has landed the entire $250m (160m) media buying for Kellogg in a groundbreaking pan-European centralisation of the cereal giant’s media operations. JWT executive director of European media Ron de Pear and his team is understood to have pulled off the coup by putting forward the same arrangement as exists for another […]
Peas are likely to join tomatoes as the next genetically-modified vegetable. The process, which has been widely criticised for producing “Frankenstein food”, alters the enzyme structure of the vegetable so that it keeps its fresh taste longer.
BSkyB marketing director for digital television Chris Townsend is tipped to become the commercial and marketing director for British Interactive Broadcasting (BIB), the new interactive digital venture. One of his first tasks will be to start an advertising review for an account worth between 10m and 15m. The campaign will cover press, posters, and probably […]
You could tell that the GMG Brands merger, between GrandMet and Guinness, was likely to be a strategic success from the moment rival distiller Seagram began screaming blue murder. The fit between their spirits portfolio – the real force behind this 24bn deal – and their complementary geographical strengths are so compelling that the wonder […]
Michael Madel’s “brainchild” – the idea of shutting down most of JWT’s European offices “JWT Europe in radical revamp” (MW May 8) – is rather longer in the tooth than your article suggests. A remarkable man called Tom Sutton was managing director of JWT London from 1959-65, and then left to help run the head […]
The milk producers’ advertising consortium, set up in the aftermath of deregulation, has collapsed, forcing members to seek their own agencies. The group, which operated under the strapline “int milk brilliant”, was set up three months after the demise of the Milk Marketing Board, which had co-ordinated generic ad campaigns. Founding members were Unigate, Waterford […]
Mars is understood to be looking outside its roster of agencies for a London agency to work on a new product development project for its confectionery division. The company uses three agencies for its sugar and confectionery brands. They are: Grey, Abbott Mead Vickers.BBDO and DMB&B. Mars recently restructured its European operations, with different brands […]
Your feature on lifestyle databases “Facts of Life” (MW May 1) carried several gross generalisations that are not true. It stated that lifestyle surveys do not provide detailed knowledge of individual consumer habits. This is wrong. More than half of each ICD survey, which is carried out nationally to every UK household, focuses on specific […]
Japanese games giant ditches European marketing director after decentralisation is implemented
Iain Murray in his comment on the UK’s first recorded case of death by television (MW April 24), informs us that victims of TV sensory saturation suffer from “disorientation, a loss of perspective, and mental and physical enfeeblement”. But was he referring to the viewers or the producers? After all it’s true that the quality […]
Samsung, the Korean electronics manufacturer, has paid over 28m to join some of the world’s biggest companies as one of the 11 official sponsors for the year 2000 Olympic Games in Sydney. The electronics giant reportedly beat competition from US communications giant Motorola to take what will probably be the final sponsorship spot for the […]
The GGT acquisition of French agency BDDP received a boost this week with its first international win since the 96m deal was announced in December. BDH, based in Manchester and part of the GGT group, has won the $10m (6.25m) account to relaunch Commodore computers across Europe and will use BDDP’s network of European offices […]
As the MMC gets ready to pass judgment on price fixing in the 14bn electrical goods industry, David Benady reports on a new study which exonerates retailers
BSkyB marketing director for digital television Chris Townsend is tipped to become the commercial and marketing director for British Interactive Broadcasting (BIB), the new interactive digital venture. One of his first tasks will be to start an advertising review for an account worth between 10m and 15m. The campaign will cover press, posters, and probably […]
No matter how many proverbs deny it, book covers and first appearences are what count in this skin deep world that we live in