The Diary was walking along London’s Regent Street this week when a particularly bizarre marketing ploy caught our attention. Stylish menswear company Hugo Boss has put an arresting piece of abstract art in the window of its flagship store. Multimedia artist Laurie Anderson has projected images of her own face onto the shop dummies, combined […]
This week the IAA is meeting to decide where the Millennium World Advertising Congress should be held. John Shannon believes London is the industry’s most appropriate host
Duty- and tax-free shopping is booming. But with the EU considering abolition of the market in 1999, the UK stands to lose 800m of sales.
I Can’t Believe It’s Not Butter launched amid a flurry of controversy. It capitalised on this and followed through with a brash TV campaign which used butter’s sacred dairy cows in Spitting Image form. The product has gone on to secure high brand awareness in what is now a competitive market I Can’t Believe It’s […]
TBWA’s takeover of Simons Palmer has been hit by a rash of top account reviews and a staff exodus.
Alex Sirech, sales and marketing director for Campbell Distillers, the UK subsidiary of international drinks group Pernod Ricard, has left to travel around the world. His responsibilities will be taken by Ian Tottman, who joins at the level of general manager for the company’s UK spirits division from L’Oreal, where he was commercial director of […]
Mafia godfather John Gotti may be banged up for about 55,000 years in a top security US jail, but he’s a lot closer to you than you think. Almost touching distance, in fact. The head of the New York mafia family has set up about 24 Websites in his name, so he can chatter online […]
The DDB network has won the account for the $50m (31m) Frito Lay crisps brands across Europe, the Middle East and South Africa on the strength of London agency BMP DDB’s success with the 11m Walkers Crisps business in the UK. The Frito Lay brand is owned by PepsiCo but is not used in the […]
In opposition, Labour was always very quick to criticise the Government for using advertising as party propaganda. But, with its huge legislative programme to promote and a likely increase in spend, New Labour could soon be facing similar char
Mercury One2One is poised to choose an agency for its 8m direct marketing account. The result of the pitch – between Craik Jones, Bates Communications, WWAV Rapp Collins and one other agency – is expected next week. Craik Jones is the incumbent agency below the line for Mercury, which has been merged into Cable & […]
The children’s programme Teletubbies may be trivial, but it is perfect preparation for a lifetime of half-witted adult television
CRS, which runs 500 Co-op supermarkets across the UK, is seeking a director of marketing to spearhead its planned relaunch. The director will run the 50-strong CRS marketing department, plan new site development and look after customer service. The post-holder will report to CRS food business chief executive David Robey, who was brought in from […]
The Diary was walking along London’s Regent Street this week when a particularly bizarre marketing ploy caught our attention. Stylish menswear company Hugo Boss has put an arresting piece of abstract art in the window of its flagship store. Multimedia artist Laurie Anderson has projected images of her own face onto the shop dummies, combined […]
Honda is pushing its advertising agency CDP to launch a sports marketing division in the next three months. Honda is the agency’s largest account, and is the driving force behind the move because it wants to increase its sports sponsorship opportunities. The agency will initially work with Honda but will look to work with other […]
May 97: Camelot objections to a Panorama programme broadcast in December 1995 are rejected by the Broadcasting Standards Commission. The programme included allegations of bribery by Virgin Group chairman Richard Branson. April 97: Labour manifesto pledge to find a not-for-profit operator to run the National Lottery. February 97: Documents leaked to The Mirror reveal Camelot’s […]