Just how does one make a press ad for a service grab attention when it’s for something as amorphous as an ISDN system? BT’s agency has approached the problem in the classical manner by focusing upon the benefits of the service rather than its features. To have done otherwise must have been a great temptation; […]
The pro-devolution group Scotland Forward is talking to agencies about an advertising campaign for the run- up to September’s referendum. The group, which officially launched the “yes-yes” campaign last week, says it will call a pitch in the next few weeks. The spend depends on how much can be raised by the business people involved […]
The pro-devolution group Scotland Forward is talking to agencies about an advertising campaign for the run- up to September’s referendum. The group, which officially launched the “yes-yes” campaign last week, says it will call a pitch in the next few weeks. The spend depends on how much can be raised by the business people involved […]
Gtech, the US lottery giant which is a key member of the UK’s Camelot National Lottery consortium, is being forced to rebid for its contract to run the Texas state lottery. The move follows an investigation by the federal grand jury in Austin, Texas, into the operation of the lottery and the imprisonment of a […]
Sky Sports channels have replaced the BBC as the nation’s favourite sports channel, according to research from the CIA MediaLab’s latest Sensor survey. The CIA MediaLab’s survey asked a representative sample of 500 adults which TV channel provides the best sports coverage. The satellite channel came top of the survey with 32 per cent share, […]
Koreans are ignoring the current import clampdown in their quest for high-ticket items, such as cars and electrical goods. The market is there for Western marketers to exploit, says David Kilburn
Bensons Crisps, one of the leading crisp producers in the country, is looking for a marketing director, following the departure of John Mudd, who has quit to set up his own company. In a tough market, dominated by PepsiCo-owned Walkers, Bensons is trying to carve a niche for itself by specialising in licensed products. The […]
In her article “Is future little or large for media?” (MW May 8), Liz Stuart says: “Media agencies and their clients are unclear over whether large or small agencies are the way forward.
Guinness’s marketing flop Enigma is being delisted by Sainsbury’s and faces an uncertain future at Tesco amid speculation that the whole “widget lager” category has failed. Safeway has already axed the premium canned lager (MW March 28), and it is also being ditched by independent grocery chain Londis. A Tesco source says: “We have reduced […]
Although Camelot has enjoyed astonishing success in launching and running the National Lottery, the handling of its own brand image has been rather less blessed. Take the draft document of its preliminary financial results, which fell into our hands a week before the expected date of publication, June 3. Little could be done, if we […]
A successful exhibition stand must balance the need to innovate with the extra costs this involves.
CIA has had to pay an additional 1.2m to television sales houses this year as an upfront payment, according to a prospectus it sent out to shareholders. Last year CIA paid 1.9m to sales houses, such as Laser and TSMS, in compensation for over-trading last year. It announced a drop in profits for 1996 of […]
TBWA/Simons Palmer has parted company with its high-profile Wonderbra account three months after its former creative director Trevor Beattie, the man who claims credit for the campaign, left the agency for GGT. Wonderbra is the eighth client to leave the agency since its was formed after the merger of TBWA and Simon’s Palmer Clemmow Johnson […]
As global giants encroach on the UK’s telemarketing industry, Michele Witthaus investigates the options for smaller domestic operations.
Tony Hillyer, marketing chief of pools giant Littlewoods Leisure, has been promoted to commercial director, after three of the company’s top directors announced they are taking early retirement. The shake-up comes after the company announced disappointing results in March for its Leisure division, which comprises the Pools, Spot the Ball and the Littlewoods Lotteries charity […]