With regard to the letter from Virgin Cola (MW May 15), AC Nielsen has stated the data quoted was “not only unconfirmed but miscalculated”. Approved Nielsen data states Pepsi’s total volume in the take-home trade for the last 16 weeks (to April 19) is up 4.9 per cent against last year. Not only does the […]
The Guardian is now the newspaper read by the Government. Unlike most of the nationals, it is experiencing an increase in sales.
Asda has broken ranks with its supermarket rivals and delivered a stinging criticism of Government plans to set up an independent Food Standards Agency. The plans, developed by nutritionalist Professor Philip James, director of Aberdeen’s Rowett Research Institute, envisage taking responsibility for food safety away from the Ministry for Agriculture, Fisheries & Food and handing […]
Grocery chain Spar has abandoned all immediate plans to launch an own-label alcopop range after an enormous backlash against the flavoured alcoholic drinks. Allegations that the drinks are being deliberately marketed to children are now rife. Home Secretary Jack Straw has demanded an urgent investigation and one tabloid newspaper has called for a ban. Spar […]
Supermodel Kate Moss is threatening to sue UK Living over its poster advertising campaign featuring the strapline “Wouldn’t it be great if Kate Moss were fat”. The reference to Moss is followed by the strap “UK Living – TV with a mind of its own”. The women’s cable channel has admitted that the celebrity, whose […]
National Lottery regulator Oflot has ordered operator Camelot to “act reasonably” to encourage other promoters to run lottery games. The demand comes after evidence that Camelot has tried to block other operators from running National Lottery games. Under the National Lottery licence, operators other than Camelot can run lottery games such as scratchcards and the […]
Publicis has won the 30m-plus global creative account for Tefal, one of the world’s leading cookware makers, following a worldwide pitch against incumbent Ammirati Puris Lintas, BDDP and Ogilvy & Mather. Publicis’ 187 European, 35 US and 33 Asian Pacific offices will be involved in handling the account, which covers 35 markets. The Paris office […]
Iain Murray’s article in Marketing Week May 8, discussing Bass Breweries policy of training its bar staff in the techniques of neuro-linguistic programming (NLP), was fascinating and amusing, as personal diatribes go. My apologies Iain, but if “patriotism is the last resort of the scoundrel” and “psychology the last resort of the marketer” then dogmatism […]
The diffuse nature of car ownership means that manufacturers must find out much more about who their customers are and what they want. By John Clemens
Too many Web shops, too few clients and loss-leading business methods are among factors contributing to the failure of companies like Obsolete. Remember to bookmark our Website address: http://www.marketing-week.co.uk/mw0001
Tony Cox is creative director of BMP DDB Needham
The former marketing director of National Savings Anne Nash has landed the job of running the Home Office’s 6m advertising budget. She replaces Charles Skinner as head of publicity and corporate services, following a post-election shake-up at the Home Office. The Home Office says it spent 5.6m in the 12 months to the end of […]
I am writing in response to your story “Postar plans split from NOP after specialists’ complaints” (MW May 8), which suggests that the end of NOP’s relationship with Postar has come about as a result of Postar’s criticisms of a lack of resources and an unwillingness to help on NOP’s part. NOP has, in fact, […]
Something had to be done: even the food industry agreed. Public confidence reduced very nearly to zero, the BSE crisis costing over 4bn and an annual bill of 1bn to the National Health Service for the treatment of food poisoning added up to one inescapable conclusion. The regulatory system enshrined in the Ministry of Agriculture, […]
Barclays consumer lending marketing boss to replace Powell at UK’s leading credit card company