6m loss as Trust scraps NHS Loto

NHS Loto, the Thursday night lottery draw played live on Channel 4 in the London region, has been axed, leaving its investors 6m out of pocket.

The controversial TV lottery game has run for two years but has only produced one 1m jackpot winner. It has been the subject of a High Court battle over its registration with the Royal Borough of Kensington and Chelsea.

The NHS Loto was designed to raise funds for the charity, the National Hospitals Trust, which buys medical equipment for NHS hospitals. In the event, it raised just 1m for the Trust.

Trust chairman Sir Adrian Blennerhassett says: “In its present state and form the NHS Loto is on hold. We have not been able to attract a substantial investor and to meet the rules and regulations of running a lottery this has had to end.”

He claims that operator Pascal is continuing to search for investors but admits that its efforts are “weakening”, though he says he has held talks with Pascal about alternative lottery games.

Blennerhassett is understood to be in talks with former Pascal chairman Roger Cummings, who quit two years ago after 12 years, about developing a numbers game.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here