McDonald’s is sponsoring Sky’s coverage of the Le Tournoi de France football competition between England, France, Brazil and Italy. Six matches are being screened live between June 3 and 11.

The Observer has shortlisted Abbott Mead Vickers.BBDO, WCRS, BMP DDB and Ogilvy & Mather for its 1.1m ad account.

Express Newspapers has appointed Eurosport client marketing manager Jeremy Phillips as strategic planning manager. Separately, Simon Nudds has been appointed as research manager. Nudds joins from The Telegraph, where he was also a researcher.

The BBC will launch a new sports service on its Website, called The Score. It will carry scores as they happen on sports such as cricket, football and rugby. The site goes live this Thursday and can be reached on www.beeb.com.

Worldwide Television News, the news television agency, has appointed Gerry O’Reilly as senior vice-president of programmes and commercial productions. Previously, he was vice-president of corporate sales.

Armani has launched an outdoor ad campaign for its fragrance Acqua di Gio, using Mills & Allen Capital Twins (two adjacent 48-sheet posters, right) and 96-sheet posters for the first time. Optimedia booked the media through specialist buying agency Concord.

Maiden Outdoor, Mills & Allen, Vision, Trainer Outdoor and Town & City Posters, the poster contractors, this week awarded a free regional poster campaign to five companies as part of a 1m drive to attract new or lapsed advertisers to outdoor.

Radio Times is going online for the first time this week. The fully interactive Website has been developed and managed by the BBC’s commercial online service.

New Scientist editor Dr Alun Anderson has been appointed to the board of IPC Magazines.

Virgin Radio’s Russ ‘n’ Jono Breakfast Experience show is being taken around the world in June. The 1m tour, which kicks off in Amsterdam, will cover 30,000 miles in just ten days.

Heart 106.2, the London radio station, is launching a poster campaign next week at more than 1,000 sites across the capital.

Carlton Screen Distributors is looking for an advertising agency to run its estimated 3m media planning and buying. Saatchi & Saatchi, CIA Medianetwork, TMD Carat and Optimedia are all understood to be pitching.

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