Eight agencies to bid for 2m Carlton films

Carlton Film has invited eight media agencies to pitch for an upcoming new film, with the understanding that the winner will take on its entire business.

The new film, called Eight Heads in a Duffel Bag, comes out later this year and has a budget of 250,000. However, the rest of the Carlton Film business is worth about 2m.

The eight agencies invited to pitch are Bates Dorland, CIA, MCS, New PHD, Saatchi & Saatchi, Target Media, TMD Carat and Zenith Media.

The catalogue was sold to Carlton Communications by the Rank Group in April for 65m. It contains over 740 features, ranging from classic films from the Thirties to the present day. Previously any advertising for the company had been handled ad hoc.

The catalogue includes the Carry On films, the Ealing comedies, Alfred Hitchcock’s The Lady Vanishes, David Lean’s Great Expectations, and modern films like The Shawshank Redemption.

Carlton will also be able to exploit the catalogue in its digital broadcasting pact with Granada and BSkyB.

Latest from Marketing Week

Marketing Week Meets… Mark Ritson

The Marketing Week columnist, consultant and professor explains why marketers need to talk about “making money first”, in a podcast recorded at the Festival of Marketing in October.


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here