FCB to launch direct division

Foote Cone & Belding plans to set up a direct marketing wing before the end of the summer. This will be the first major move by the agency since it formally split with the Publicis network in April.

Foote Cone & Belding plans to set up a direct marketing wing before the end of the summer.

This will be the first major move by the agency since it formally split with the Publicis network in April.

The direct division will be fully integrated into the agency and FCB chief executive Chris Rendel says it will work almost exclusively on existing accounts, which include Nestlé, Associated Newspapers and Kimberly-Clark.

He says two of the agency’s financial services clients – understood to include Citibank – have already committed themselves to using direct facilities within the agency.

Citibank currently works with MBO-RCF below the line.

FCB has a number of other financial services clients including Alex Lawrie and Royal London Insurance.

The creation of the new division is likely to be announced within the next month and should be established by the end of the summer. Rendel is in the process of recruiting a divisional head for the operation.

FCB is the 23rd largest agency in the UK, with billings of 62m (AC Nielsen-MEAL 1996).

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here