LG head of UK marketing resigns

Consumer electronics company LG, formerly known as Lucky GoldStar, is losing its UK head of marketing, only three months after launching a 200m worldwide rebranding campaign.

Bob Monk is leaving the company in July to become the commercial director for London below- the-line agency Design Point.

Monk co-ordinated the launch of a 5m UK advertising campaign in April, through ad agency Kelly Weedon Shute.

The company will replace Monk and is also planning to create a junior marketing communications position and two new product managers.

Korean-based LG is made up of 38 wholly-owned subsidiaries, covering areas as diverse as construction and finance, as well as consumer electronics. It operates in 130 countries.

At the time of the relaunch, the name was criticised by specialist brand consultancy Interbrand for being bland, while the size of the UK advertising campaign was considered too small.

However, Monk says the campaign is going well and claims sales are ten per cent above target for the first six months of the year.

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