Publicis’ football-loving creative director Gerry Moira has a problem. His son has reached the age at which father and son must move out of the family enclosure at Arsenal’s Highbury stadium.
Fearing that he would end up at the back of the East stand, unable to see his beloved Gunners without the aid of binoculars, he asked a favour of that other Arsenal fanatic M&C Saatchi partner David Kershaw – friend of Arsenal chairman David Dein – to arrange a better seat. The amiable Kershaw said he would do what he could.
But then Moira made a throw-away comment to The Independent criticising M&C’s campaign for the Conservative Party.
Soon afterwards, a fax arrived in Moira’s office suggesting he might like to watch his football at White Hart Lane next year – home of Arsenal arch rival Tottenham. It came from M&C’s Golden Square office.