Tesco draws up shortlist for Metro below-the-line account

Tesco is looking for a below-the line agency to run a programme of openings for its in-town Metro stores.

The supermarket has drawn up a shortlist of Evans Hunt Scott, Lowe Direct and Retail Solutions for the business.

Evans Hunt Scott runs the Tesco Clubcard loyalty programme and Lowe Direct’s parent Lowe Howard-Spink handles Tesco’s above-the line account.

It is understood the multiple wants to expand the Metro brand. This would take Tesco’s profile up-market, closer to Marks & Spencer’s image. There are currently 36 Metro stores in the UK, 15 of which were new launches and the rest converted from existing superstores.

Since 1995, when Tesco chairman Lord Ian Maclaurin said the supermarket would shift much of its 30m advertising budget below the line, Lowe has been chasing a chunk of its direct business.

Tesco has five different types of store – Tesco Plus hypermarkets, superstores, country town stores, Metro, and Express petrol retailing stores.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here