Brief

The second stage of Britvic’s ‘Who Dun’in Bob Holness’ 6.5m advertising campaign for Robin sons fruit drink breaks on Thursday June 17. Entitled ‘Alibi’, HHCL & Partners’ collection of ads continues the spoof murder theme and consists of three different ads showing each of the three suspects offering their alibis. A ten-second trailer adver-tisement will then give viewers the opportunity to win a prize by guessing the identity of the murderer. Alibi will run for three weeks and follows ‘Accusation’, the first part of the campaign, which featured Blockbusters’ host Bob Holness’ murder. The final part – ‘Resolution’ – will break in August and feature the viewer who correctly identifies the murderer during this summer run.

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