Iveco, the commercial vehicle division of Fiat, is to be the subject of a pan-European pitch involving Armando Testa, Pirella Gttsche Lowe, Conquest, Bates, and French agency Praxis. Presentations are expected this month.
Fit for Fun, the health interest magazine published in Germany by Milchstrasse, is to test an Italian version. If successful, the title will appear monthly from January next year. For the moment, editions will appear in June and September with an initial print-run of 150,000.
DFB, the German football association, has unveiled the logo and slogan it hopes will secure it the right to host soccer’s World Cup in the year 2006. Both logo and slogan will now be visible at all the national team’s games.
Procter & Gamble is launching its Pringles snack brand in Germany. The range will be supported by a substantial radio and TV campaign from Grey, Dsseldorf.
AssAP, the Italian ad agency association, has published a guide for agencies and clients on how to go about contract negotiations, covering aspects such as remuneration and copyright.
Arcor, the German telecoms group, has moved its advertising account from DDB Needham, Frankfurt, to McCann-Erickson, Hamburg, without a pitch. Two of DDB’s creative heads are also moving to McCann.
Bofrost, Germany’s leading frozen food home delivery company, has picked MC&LB, Frankfurt, to handle a DM15m (6m) corporate campaign, after a pitch. All advertising was previously produced in-house.
Bates Italia has been appointed to handle the launch of Daewoo’s forthcoming Lanos and Nubira models in Italy. Four other agencies also pitched for the account.
GfK and Icon, the research companies, are locked in dispute in Germany following claims by GfK that Icon has actively recruited its staff and copied its working methods.
McCann-Erickson is to handle the above- and below-the-line account of Assicurazioni Generali, the Italian insurance company, after a pitch against Bates, and one other agency.
Mondo Economico, the Italian business title owned by Sole 24 Ore, is to close in July after over 50 years. About 20 journalists may lose their jobs.
Bertelsmann has signed a deal with Lycos, the Internet search engine, to strengthen the latter’s presence across Europe. Spanish, Italian, Belgian and Dutch versions of Lycos should all appear before September.