DIGESTS

Cable operators Telecential and Comtel have merged to become what is believed to be the third largest cable operator in the UK.

ITV’s Stars in their Eyes final defeated BBC1’s National Lottery show last Saturday. ITV achieved 8.8 million viewers compared with 6.2 million. It is the first time ITV has beaten the National Lottery’s Saturday night programme since its launch over two years ago.

The ITV Sponsorship Committee findings from its tracking study through Millward Brown International, claim to make direct comparisons between the value of sponsorship and spot advertising. A 100 spot ratings claims to raise TV presence by the equivalent amount of 100 sponsorship ratings.

Cadbury has unveiled a new treatment for its renewed 10m sponsorship of Coronation Street, featuring two chocolate women gossiping (right).

The Radio Authority has imposed a fine of 10,000 on Piccadilly Radio 1152 in Manchester for breaches of the Broadcasting Act and the Authority’s Code involving offensive language and behaviour. Red Rose 999 in Preston was fined 1,000 for breaches of its promise of performance.

Classic FM, owned by GWR Group, is signing up with IRN Newslink, the airtime sales operation.

Kingfisher Premium Lager, the UK’s number one Indian lager, is to sponsor Britain’s first National Curry Day on Monday November 10.

CIA Holdings has confirmed it is to buy out the Morgan Partnership’s holding in their joint venture company Morgan CIA. The company will be relaunched as CIA Medianetwork.

Channel 4 Advertising Sales is handling advertising on all Film on Four videos for retail and rental releases. Advertising will be sold on a guaranteed audience package or individual title basis. Forthcoming releases include Brassed Off, Trojan Eddie and Fever Pitch.

Western International Media Europe has bought a minority stake in Amsterdam-based media specialist Media Independent, which will be renamed Western International Media (Netherlands). Its clients include Mercedes-Benz, Rover, Parfums Christian Dior and Hasbro.

Condé Nast’s Vogue magazine has appointed Tess MacLeod Smith, previously advertising director, to the position of associate publisher of Vogue.

BBC Magazines has published a one-off Wimbledon magazine, BBC Wimbledon, which will link to the BBC’s coverage of the tournament, starting at the end of June.

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