Your Leader (MW June 5) seems to use Mike Doyle’s so-called “greed” to argue for higher remuneration for marketers who operate in an entrepreneurial culture.
First point: In this case, greed led to criminal acts which are bound to colour the view which some have of marketers, especially as agencies were also involved. Second point: It is misleading and unfortunate to use this individual case to draw an unfavourable comparison between “marketing” and “City” remuneration. However poorly remunerated many people feel, they do not normally resort to fraud. Apart from basic motivation – and greed is a fairly endemic sin – there is no parallel between Camelot’s directors and Doyle, and you are wrong to suggest that there is.
Henrion Ludlow & Schmidt
Greed is indeed endemic, but the fact that a number of high profile marketers are being associated with it – for very different reasons – does not help public perception of the industry – Editor