Doyle and the ‘fat cats’ are not the same

Your Leader (MW June 5) seems to use Mike Doyle’s so-called “greed” to argue for higher remuneration for marketers who operate in an entrepreneurial culture.

First point: In this case, greed led to criminal acts which are bound to colour the view which some have of marketers, especially as agencies were also involved. Second point: It is misleading and unfortunate to use this individual case to draw an unfavourable comparison between “marketing” and “City” remuneration. However poorly remunerated many people feel, they do not normally resort to fraud. Apart from basic motivation – and greed is a fairly endemic sin – there is no parallel between Camelot’s directors and Doyle, and you are wrong to suggest that there is.

Chris Ludlow

Director

Henrion Ludlow & Schmidt

London SW1

Greed is indeed endemic, but the fact that a number of high profile marketers are being associated with it – for very different reasons – does not help public perception of the industry – Editor

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here