A group which will debate and set rules for national newspapers’ circulation figures has been set up under the auspices of the Audit Bureau of Circulations (ABC).
ABC general manager Ray Hall is calling for the group to resolve circulation disputes raging throughout the newspaper industry. Issues such as the argument over reduced price circulation between News International and The Telegraph Group would be on the agenda.
The group will consist of 14 media buyers from the Institute of Practitioners in Advertising and the Newspaper Publishers Association, as well as the chairman of the ABC, Geoffrey Copeman, and Ray Hall.
Leo Burnett strategic planning director Marie Oldham, who is part of the group, says: “I think this is a significant move as it is the first time people from all sides have sat down and discussed these issues.
“The ABC was set up as a service for its members. The industry has moved on and we need to make sure the ABC moves with it,” she adds.