Kiss hires new marketing chief

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Kiss 100 has appointed Chris Sedgwick from Cadbury Schweppes as its new marketing director.

Sedgwick joins the EMAP-owned station in August and will report to Kiss 100 managing director Mike Soutar, who joined the station from FHM magazine in April.

Sedgwick replaces Malcolm Cox, who moved on to become marketing director of EMAP Radio in October last year.

Sedgwick was area marketing director for Cadbury Schweppes for territories within the northern European region. Before joining Schwep-pes, he worked at Mars as research and planning manager for the UK and then for Europe.

In a separate move, Chrysalis Group, which owns Heart FM and Galaxy 101, is making a bid for the North-east regional radio licence which will be decided next year.

It is planning to put 1m behind a one-month trial broadcast on a specially created radio station broadcasting from “The Tuxedo Royale” floating nightclub. The station will be called Galaxy FM.

If it wins the licence, Chrysalis says it will spend 2m on launching the station, create 45 new jobs and run a free training academy for prospective DJs and journalists.

Also in the running for the North-east licence are pop impres- sario Pete Waterman (MW May 22) and Saga.

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